I.T. in Marketing - Assigmnent 1 - Question 3

Nowadays.internet marketing is an effective tool to promote your company. It can help companys to acquire customers and customers to realize companys.

I am here to introduce two companys that use inernet marketing to promote their business.

1. Nokia
Nokia is a great example to demonstrate the internet marketing. Being the leader in the mobile phone market, Nokia needs different promotional ways to let people realize and know their company.
First, Nokia has a own blog(http://www.thenokiablog.com/), it is a platform to user or pre-user to discuss their mobile phone. User can post their new softwares to share with other users, more peolpe discuss will let more people know the advantages of the mobile phone, it can attract some new customers and the exist customers will stay as they can find amazing software and application for their phone. It is interactivity and two-way communication. Nokia also always update their latest technology and features to the user, user can leave comment to those new posts, Nokia will then know the feedback of the technology and the plan.
Second, Nokia welcome people to subscrible to their feed and subscrible via email. FeedBurner makes people easy to receive content updates in MyYahoo!, Bloglines, and other news readers. Feeds permit subscription to regular updates, delivered automatically via a web portal or some good old email. For Nokia, feeds can show the content in any format, text, video or audio. It can hold on user's interest, for example, N97 will launch soon, before the sale, Nokia will state the new function, new great features, people will keep an eye on the promotion. People will buy the phone when they think the funtion fit them, peolpe can find the features and the updated news easily, so it is a pull market.

2. JobsDB
JobsDB is a famous website for unemployed to seek job. After register, JobsDB will send email the job reference to the customer. In the email. there will be job reference, the new course or the news of the market, customers can know rich information to help to upgrade themselves or to find the suitable jobs. The purpose of the marketing campaign is to retent the customers. This email marketing is personalized as the job reference is refered by the job seeker's requirement.
In order to acquire new customers and provide better services to customers, JobsDB has linkage with facebook, twitter, iGoogle, WindowVista, job seeker can find the job at any time and any place. This serivce also provide a platform to let the job seekers to discuss with each other. This is two-way communication and interactivity. Peolpe can share their experience and JobsDB can advise the job seeker.