Nowadays.internet marketing is an effective tool to promote your company. It can help companys to acquire customers and customers to realize companys.
I am here to introduce two companys that use inernet marketing to promote their business.
1. Nokia
Nokia is a great example to demonstrate the internet marketing. Being the leader in the mobile phone market, Nokia needs different promotional ways to let people realize and know their company.
First, Nokia has a own blog(http://www.thenokiablog.com/), it is a platform to user or pre-user to discuss their mobile phone. User can post their new softwares to share with other users, more peolpe discuss will let more people know the advantages of the mobile phone, it can attract some new customers and the exist customers will stay as they can find amazing software and application for their phone. It is interactivity and two-way communication. Nokia also always update their latest technology and features to the user, user can leave comment to those new posts, Nokia will then know the feedback of the technology and the plan.
Second, Nokia welcome people to subscrible to their feed and subscrible via email. FeedBurner makes people easy to receive content updates in MyYahoo!, Bloglines, and other news readers. Feeds permit subscription to regular updates, delivered automatically via a web portal or some good old email. For Nokia, feeds can show the content in any format, text, video or audio. It can hold on user's interest, for example, N97 will launch soon, before the sale, Nokia will state the new function, new great features, people will keep an eye on the promotion. People will buy the phone when they think the funtion fit them, peolpe can find the features and the updated news easily, so it is a pull market.
2. JobsDB
JobsDB is a famous website for unemployed to seek job. After register, JobsDB will send email the job reference to the customer. In the email. there will be job reference, the new course or the news of the market, customers can know rich information to help to upgrade themselves or to find the suitable jobs. The purpose of the marketing campaign is to retent the customers. This email marketing is personalized as the job reference is refered by the job seeker's requirement.
In order to acquire new customers and provide better services to customers, JobsDB has linkage with facebook, twitter, iGoogle, WindowVista, job seeker can find the job at any time and any place. This serivce also provide a platform to let the job seekers to discuss with each other. This is two-way communication and interactivity. Peolpe can share their experience and JobsDB can advise the job seeker.
2009年10月26日 星期一
2009年10月15日 星期四
I.T. in Marketing - Assignment 1 - Question 2
According to the job description, the main responsibilites of being CRM manager is to work closly with local affiliates, regional teams, regional CRM Director, analytics team, the respective affiliates marketing teams to understand key drivers of consumer lifecycle and integrate product marketing activities with consumer lifecycle programs as an integrated consumer calendar. Also, CRM manager has to develop and employ new customer research / survey methods to enable brands to obtain key data to aid in decision making. By the post mention, this is not an analytics position, so CRM manager just need to interact with customer and creat some marketing strategies to drive profitable growth.
Customer Relationship Managment 's objective is to add profit to the company's bottom line, it accomplishes that goal by concentrating on customer benefits and values rather than merely pushing the products and services the company wants to sell to its target market segments. As the job description shown, CRM Mangement needs to ensure most efficient capture and integration of online / offline consumer information. Oversee data analysis for all online and offline programs, apply to all brand direct consumer communication activities, including brand’s co-op efforts with retailers (based on the overall brand regional CRM strategies).
For the CRM processes, a key modern CRM concept is to fulfill customer's needs throghout their entire lifecycle. The job description states that CRM manager need to understand key drivers of consumer lifecycle (acquisition, retention, reactivation…etc) and consumer behavior, analyze program effectiveness and utilize learning to improve future program planning process. The job nature involves the knowledge of information technology.
Finding a touch point is one part of Customer Relationship mangement. That is a method of interaction with customer. CRM system can help CRM manager to manage marketing campaigns and analyze the reults. CRM manager has to develop and execute consumer contact strategy (through execution of consumer calendar) to achieve key CRM performance metrics, review and analyze key learning. That is one of the main responsibilities.
Lastly, in the above responsibilities shown in the job description is a operational CRM manager. CRM system can help CRM manager to analyze the database and use consumer intelligence for better consumer marketing programs, better resources allocation and better consumer services.
Customer Relationship Managment 's objective is to add profit to the company's bottom line, it accomplishes that goal by concentrating on customer benefits and values rather than merely pushing the products and services the company wants to sell to its target market segments. As the job description shown, CRM Mangement needs to ensure most efficient capture and integration of online / offline consumer information. Oversee data analysis for all online and offline programs, apply to all brand direct consumer communication activities, including brand’s co-op efforts with retailers (based on the overall brand regional CRM strategies).
For the CRM processes, a key modern CRM concept is to fulfill customer's needs throghout their entire lifecycle. The job description states that CRM manager need to understand key drivers of consumer lifecycle (acquisition, retention, reactivation…etc) and consumer behavior, analyze program effectiveness and utilize learning to improve future program planning process. The job nature involves the knowledge of information technology.
Finding a touch point is one part of Customer Relationship mangement. That is a method of interaction with customer. CRM system can help CRM manager to manage marketing campaigns and analyze the reults. CRM manager has to develop and execute consumer contact strategy (through execution of consumer calendar) to achieve key CRM performance metrics, review and analyze key learning. That is one of the main responsibilities.
Lastly, in the above responsibilities shown in the job description is a operational CRM manager. CRM system can help CRM manager to analyze the database and use consumer intelligence for better consumer marketing programs, better resources allocation and better consumer services.
2009年10月13日 星期二
I.T. in Marketing - Assigmnent 1 - Question 1
Evaluate and compare the features, functions, pricing, available editions, technology etc. of any two sources of enterprise resource planning (ERP) software.
In this question, I would like to evaluate SAP and OpenBravo.
* Features:
SAP is one of the biggest ERP software provider, many companies would provide a better offer to their staff who's familiar with SAP. SAP software solutions for small businesses and midsize companies offer you the robust business management and business intelligence (BI) and performance management functionality you can use to power your business from end-to-end, streamline your operations, and improve visibility into your business information for better decision making. To help companies manage there entire business more efficiently and with complete transparency,SAP offers two categoriesof solutions.
Business Management SoftwareIntegrated business management solutionsfrom SAP can automate and streamline your core business processes,such as order to cash, with supportfrom end to end. By unifying your business on a single platform, you can drive higher operational efficiencies acrossyour entire enterprise while gaining the control and transparency you need to move forward. Business Intelligence SoftwareThe SAP® BusinessObjects™ businessintelligence (BI) solutions optimize yourcompany’s business performance and effectiveness by allowing you to instantly see and analyze the situations with complete hard facts – from entry-level reporting and ad hoc query and analysis to executive planning and dashboarding.By tapping into any data source anywhere inside your company, SAPBusinessObjects BI solutions transform data into crystal-clear, actionable insights,so you can instantly understand what’s happening in your businessand why –and most important, how to respondand plan ahead.
Openbravo ERP has been designed with broad business functionality to help businesses improve overall performance. It is based on a single, integrated database model covering all key application areas of a complete business management system, including seamless integration to Business Intelligence (BI) and Point of Sale (POS).
Openbravo ERP's comprehensive business functionality is implemented on top of the robust Openbravo ERP Platform, which provides an equally strong set of cross-application functionality. The core functionality provided by the platform ensures a consistent and productive end user experience, while also meeting key IT needs in the areas of security and integration.
Openbravo ERP has many neat characteristics that make it stand out from the crowd and that make it the perfect businesses software, eg. Alerts, Linked items, Dimensional Reporting, Compatibility and Sharing, Email, Keyboard navigation, Modular, Easily configurable, Roles, Scalabiliy, Multi and auditing. etc
Openbravo provides professional commercial open source ERP solutions, packaged for companies of different sizes. The products can suit for different size company's needs, ie QuickStart Edition , SMB Edition, Enterprise Edition.
Openbrave's business model eliminates software license fees, providing support, services, and product enhancements via an annual subscription. Comapared with SAP, the price relative lower.
Based on your understanding of ERP, do you believe that a firm should implement enterprise resource planning software when it is a new company, or after it has had time to mature ? Explain your answer.
For my point of view, implementing a ERP software is depended on the complexity of the business instead of it is new or mature company. If the primary business is simple, even it is a mature company, ERP software is useless, If the businees involves with a complicated relationship with vendor, buyer and client, the ERP software pay an important role to solve the problem.
As my mentioned, a company with a complex business should use a ERP software when it is new established, the founder should invest a huge money of it. As we all know, every staff have differnt attitube and sytle to work, if the company does not has a consistent system to to do the same thing, manager will be hard to make the decision and hard to solve a problem even it is small at the original.
However, a coin has two sides, a company which have simple businees needs to implement ERP software. It may contradict to my concept, but it is another situation. If a company has many departments, the linkage between them is very tight. ERP software at this situation can help different departments to work smoothly. The manager then can plan the best resources allocation. Surly the founder should take the risk of lising the capital as the investment is large.
In conclusion, a new company should implement the ERP software or not is depened on the complexity of the business and the structure of the company. The most important is the ERP really suit the business or not.
In this question, I would like to evaluate SAP and OpenBravo.
* Features:
SAP is one of the biggest ERP software provider, many companies would provide a better offer to their staff who's familiar with SAP. SAP software solutions for small businesses and midsize companies offer you the robust business management and business intelligence (BI) and performance management functionality you can use to power your business from end-to-end, streamline your operations, and improve visibility into your business information for better decision making. To help companies manage there entire business more efficiently and with complete transparency,SAP offers two categoriesof solutions.
Business Management SoftwareIntegrated business management solutionsfrom SAP can automate and streamline your core business processes,such as order to cash, with supportfrom end to end. By unifying your business on a single platform, you can drive higher operational efficiencies acrossyour entire enterprise while gaining the control and transparency you need to move forward. Business Intelligence SoftwareThe SAP® BusinessObjects™ businessintelligence (BI) solutions optimize yourcompany’s business performance and effectiveness by allowing you to instantly see and analyze the situations with complete hard facts – from entry-level reporting and ad hoc query and analysis to executive planning and dashboarding.By tapping into any data source anywhere inside your company, SAPBusinessObjects BI solutions transform data into crystal-clear, actionable insights,so you can instantly understand what’s happening in your businessand why –and most important, how to respondand plan ahead.
Openbravo ERP has been designed with broad business functionality to help businesses improve overall performance. It is based on a single, integrated database model covering all key application areas of a complete business management system, including seamless integration to Business Intelligence (BI) and Point of Sale (POS).
Openbravo ERP's comprehensive business functionality is implemented on top of the robust Openbravo ERP Platform, which provides an equally strong set of cross-application functionality. The core functionality provided by the platform ensures a consistent and productive end user experience, while also meeting key IT needs in the areas of security and integration.
Openbravo ERP has many neat characteristics that make it stand out from the crowd and that make it the perfect businesses software, eg. Alerts, Linked items, Dimensional Reporting, Compatibility and Sharing, Email, Keyboard navigation, Modular, Easily configurable, Roles, Scalabiliy, Multi and auditing. etc
Openbravo provides professional commercial open source ERP solutions, packaged for companies of different sizes. The products can suit for different size company's needs, ie QuickStart Edition , SMB Edition, Enterprise Edition.
Openbrave's business model eliminates software license fees, providing support, services, and product enhancements via an annual subscription. Comapared with SAP, the price relative lower.
Based on your understanding of ERP, do you believe that a firm should implement enterprise resource planning software when it is a new company, or after it has had time to mature ? Explain your answer.
For my point of view, implementing a ERP software is depended on the complexity of the business instead of it is new or mature company. If the primary business is simple, even it is a mature company, ERP software is useless, If the businees involves with a complicated relationship with vendor, buyer and client, the ERP software pay an important role to solve the problem.
As my mentioned, a company with a complex business should use a ERP software when it is new established, the founder should invest a huge money of it. As we all know, every staff have differnt attitube and sytle to work, if the company does not has a consistent system to to do the same thing, manager will be hard to make the decision and hard to solve a problem even it is small at the original.
However, a coin has two sides, a company which have simple businees needs to implement ERP software. It may contradict to my concept, but it is another situation. If a company has many departments, the linkage between them is very tight. ERP software at this situation can help different departments to work smoothly. The manager then can plan the best resources allocation. Surly the founder should take the risk of lising the capital as the investment is large.
In conclusion, a new company should implement the ERP software or not is depened on the complexity of the business and the structure of the company. The most important is the ERP really suit the business or not.
2009年9月16日 星期三
Nice to meet you all!
This is Brenda Wan.
Nice to meet you all.
Let's have fun in the coming IT lessons.
My student ID is 10438806.
Nice to meet you all.
Let's have fun in the coming IT lessons.
My student ID is 10438806.
訂閱：
文章 (Atom)